_edited.png)
_edited.png)
Achieving Growth
PASSION
Where passion meets purpose. We ignite the next generation of culinary artists, blending timeless traditions with future-forward skills to shape the leaders of tomorrow’s kitchen.
Brand & Business Structuring
Tony Ch'ng - Trainer
Tony coaches you to think like a founder. From pitching your brand to raising capital and structuring your business for long-term growth, his module is for anyone looking to build something meaningful in a fast-paced F&B environment. Learn to align your brand, product, and strategy for maximum impact.
-
Pitch Deck Development
-
Fundraising Readiness
-
Scalable Branding
Franchise Playbook Mastery
Von Chuang - Trainer
With over a decade in QSR operations, Von delivers a step-by-step blueprint for building and scaling franchise-ready businesses. His module is ideal for future operators, brand managers, and anyone planning to expand through licensing or replication. Learn the systems, controls, and team structures behind successful F&B chains.
-
Franchise Systems
-
SOP Development
-
Scale Strategy & Templates
Michelin-Ready Mindset Workspace
Shoant Teoh- Trainer
Shoant trains participants to cultivate the Gold Standard Mindset — the internal foundation required to operate at Michelin level. His sessions guide chefs, managers, and operators on using AI and digital tools to streamline daily operations, develop resilient teams, and build scalable systems. Whether your goal is to grow as a professional or evolve into an entrepreneur, this module sets the foundation for excellence.
-
Professional Pathway
-
Entrepreneurial Readiness
-
AI-Powered Operations
Start Your Journey
With Us
This pathway is for those who want to master their craft, lead service with excellence, and grow into high-performing professionals across TOA Capital’s ecosystem and beyond. You’ll gain real-world experience, Michelin-inspired discipline, and advanced training in service, kitchen operations, and leadership — preparing you to thrive in world-class restaurants or hospitality groups.
Upcoming:
Gold Standard Mindset & Leadership Coaching
At TOA Academy, we don’t just train you to work — we prepare you to lead. Our Gold Standard Mindset modules are led by TOA Capital’s visionary founders, each bringing real-world expertise to shape your journey toward excellence.
Whether you dream of running a Michelin-caliber kitchen, building a QSR empire, or pitching your F&B brand to investors — this is where you begin.
Learn how to:
-
Master kitchen operations with world-class standards
-
Lead teams with clarity, resilience, and emotional intelligence
-
Use AI and digital tools to simplify complexity
-
Craft a brand that speaks, scales, and sells
-
Build a roadmap for personal growth or franchise expansion
We use the term “Michelin-Ready” purely as a marketing and aspirational benchmark — symbolizing a mindset rooted in high standards, discipline, and craftsmanship. This program is not affiliated with or endorsed by the Michelin Guide or any related organization.
Your Path,
Your Future:
Choose How You Rise
At TOA Academy, we recognize that passion takes many forms — some dream of becoming culinary masters, while others envision building brands, leading teams, and creating scalable restaurant empires. That’s why we’ve built two distinct yet interconnected growth tracks:
The Professional Pathway
This pathway is for those who want to master their craft, lead service with excellence, and grow into high-performing professionals across TOA Capital’s ecosystem and beyond. You’ll gain real-world experience, Michelin-inspired discipline, and advanced training in service, kitchen operations, and leadership — preparing you to thrive in world-class restaurants or hospitality groups.
You’ll Learn:
-
High-performance kitchen & floor operations
-
Service excellence & customer experience
-
Emotional intelligence & leadership on the ground
-
Career-building tools (portfolios, reviews, certifications)
-
Personal brand development for career mobility
Who It’s For:
-
Chefs, sous chefs, and service crew ready to level up
-
Aspiring hospitality managers
-
Anyone seeking long-term career advancement in F&B
Where It Leads:
-
Placement at TOA outlets (Sood, As I Am, Thai MakMak, etc.)
-
Certification as a TOA Academy Pro
-
Career acceleration within TOA Capital or partner brands
The Entrepreneurial Pathway
This track is tailored for ambitious individuals who want to launch, scale, or restructure their own F&B ventures. Whether you're creating a niche café or a franchise-ready QSR brand, this pathway equips you with the tools, frameworks, and mindset needed to build something enduring in a fast-paced, competitive market.
You’ll Learn:
-
How to build a brand from concept to launch
-
Franchising fundamentals with real case studies
-
Fundraising & investor pitching strategies
-
Business structure, legal setup, and cost control
-
How to design a team & culture that scales
Who It’s For:
-
Founders or aspiring F&B entrepreneurs
-
Franchise operators or brand expansion managers
-
Chefs with a vision to own and scale a concept
Where It Leads:
-
Opportunity to pitch to TOA Capital
-
Access to TOA’s franchise tools & templates
-
Advisory & mentorship support from TOA founders
-
Potential brand incubation under TOA Capital