top of page
_edited.png)
_edited.png)
Penang: A Culinary Destination to Watch
Penang is officially on the global culinary map. This vibrant city is not just known for its street food; it’s becoming a hotspot for...
3 min read
Scaling F&B Like a Tech Company: The Power of a Culinary OS
Example Dashboard For Management At TOA Capital, we don’t just build restaurants—we build systems. Systems that scale. Systems that turn...
3 min read
Introducing Your Creative Team for Success
When you’re building a brand that aims to lead Southeast Asia’s vibrant F&B, lifestyle, and hospitality scene, your team is your secret...
4 min read
The Rise and Dwindle of Liquid Gold: Why Every Bar, Club, and Spirits House in Asia Must Pay Attention
For decades, whisky was liquid gold — a symbol of success, sophistication, and serious spending. From Tokyo’s whisky bars to Shanghai’s...
4 min read
Sood by Chef Ton: A Culinary Gem at the 2025 Thai SELECT Awards
At the 2025 Thai SELECT Awards held in Kuala Lumpur, Penang made a powerful impression on the national stage. Seven restaurants from the...
3 min read
From Fine Dining to Fun Dining: The Rise of Group-Centric Social Experiences
In today's urban food landscape, a powerful shift is underway: younger professionals in their late 20s to 40s are choosing fun, shared...
3 min read
Chef Martin Yan Lights Up Penang in Flavours of Flame
The flames have settled, but the excitement still lingers. SOOD by Chef Ton hosted one of Penang’s most talked-about culinary events of...
2 min read
A Bold New Chapter: SOOD by Chef Ton Gears Up for Its Most Exciting Menu Launch Yet
Penang’s modern Thai culinary icon, SOOD by Chef Ton , is about to turn up the heat. Following an intensive round of creative development...
2 min read
Penang 2025: Michelin Stars, Culinary Collaborations & the Rise of a New Gastronomic Capital
Penang is undergoing a profound culinary transformation. Once known primarily for its vibrant street food and hawker culture, the island...
3 min read
From TV to Table: Chef Martin Yan Headlines a One-Night-Only Culinary Affair at Sood by Chef Ton
Penang’s dynamic food scene is about to welcome a culinary icon. On 28 May 2025, world-renowned TV chef Chef Martin Yan will join forces...
2 min read
Flavours Beneath the Stars: A 10 Hands Culinary Symphony at Sood by Chef Ton
Chef Noom, Chef Ton, Chef Jacob, Chef Nutz & Chef William TOA Capital Georgetown's flagship restaurant, Sood by Chef Ton , recently...
4 min read
A Gastronomic Guide to Penang for the Sophisticated Traveler
Tasting menu from Sood by Chef Ton Penang is often hailed as the street food capital of Malaysia, but for those with a finer palate and...
3 min read
Can We Upgrade This RM150 Nasi Lemak—and Make Malaysians Love It?
AI Generated A5 Wagyu with Nasi Lemak - RM150 will you pay? Understanding Dining Codes, Mindset Gaps & The Real Spending Power in...
4 min read
Thai Culinary Rising Stars: Ledukaan × Sood by Chef Ton Four-Hands Dinner in Penang
Georgetown, Penang – On an unforgettable night at Sood by Chef Ton , Thai culinary artistry took center stage as two of Chef Ton’s...
3 min read
The Future of Culinary Education with Real-World Job Placement
As Asia becomes the heartbeat of global tourism and hospitality, the need for world-class culinary professionals is greater than ever....
3 min read
TOA Capital Appoints Rising Thai Culinary Star Chef Nutz as Head Chef of Sood by Chef Ton, With Eyes on Leading Malaysia Expansion
Penang, Malaysia – In a bold move that signals both culinary excellence and strategic expansion, TOA Capital has officially appointed...
2 min read
Chef Ton Visits Tuah 1895 @ BBCC: A Glimpse Into Kuala Lumpur’s Next Culinary Landmark
Chef Ton , the acclaimed Thai chef behind Le Du (Asia’s No.1 restaurant in Asia's 50 Best 2023) and Nusara , visited Tuah 1895 @ BBCC ,...
2 min read
bottom of page