A Bold New Chapter: SOOD by Chef Ton Gears Up for Its Most Exciting Menu Launch Yet

Penang’s modern Thai culinary icon, SOOD by Chef Ton, is about to turn up the heat. Following an intensive round of creative development and a freshly wrapped menu photoshoot, SOOD is proud to announce the upcoming launch of its first official full-menu expansion, debuting on 3rd June 2025.

This major launch introduces exciting new additions across every menu category, offering guests more flavours, more choices, and more of the bold, playful energy that has made SOOD one of Penang’s most talked-about dining spots.

🍽️ A Menu That Grows With Its Audience

From day one, SOOD has redefined how Thai cuisine is experienced in Malaysia — infusing traditional techniques with modern storytelling and local flair. This upcoming launch is not a complete overhaul, but a thoughtfully layered evolution: new Small Bites, more Sharing Plates, elevated desserts, and expanded pairing options.

Each new dish builds on the restaurant’s founding philosophy: bold flavours, playful presentation, and culinary creativity inspired by both Thailand and Penang.

🎬 Behind the Scenes: A Visual Feast in the Making

The recent menu shoot brought the new dishes to life in the intimate, heritage-rich setting of SOOD’s 150-year-old mansion. The energy on set mirrored the spirit of the food — vibrant, expressive, and full of character.

These visuals will soon roll out across digital platforms, giving food lovers a sneak peek of what’s to come and a reason to book their table early.

🌍 Why It Matters: Penang’s Rise as a Culinary Capital

As Penang emerges as one of Asia’s must-visit gastronomic destinations, restaurants like SOOD are leading the charge — combining Bangkok’s dynamic dining energy with Penang’s rich cultural backdrop.

This upcoming menu launch is a reflection of that momentum. It offers both local diners and international guests new reasons to explore what modern Thai cuisine can become — when tradition meets innovation, and when serious flavour meets a sense of fun.

📅 Launching 3 June 2025

Mark your calendars. The new menu officially debuts on 3 June 2025, with limited previews and early buzz already building among Penang’s foodie circles.

Whether you’re a longtime SOOD fan or planning your first visit, this launch is a milestone moment — one that celebrates growth, flavour, and the power of a great meal to bring people together.